Urban mobility is defined as the set of public and private transport that allow the citizen to move within the city.

The OMS estimates that 92% of the world population lives in cities where the air quality exceeds the health safety limits defined by the laws.

The 20% of the primary energy produced is consumed by the transport sector and of this almost half, 40%, is used by city traffic.

In Europe, transport accounts for 33% of total energy consumption and 20% of greenhouse gas emissions.

For these reasons, nowadays rethinking mobility is the main goal of any administration, everyone is now aware that there is no more time.

Europe already in 2004 established the “ European Mobility Week ”, a sustainable mobility campaign for the diffusion of a new culture of urban mobility.

The cities that have joined to it are growing dramatically every year and one of the goals of the campaign is to establish permanent measures in the various cities to reduce and rationalize traffic and improve its environmental impact.


The concept of sustainable mobility has become very popolare over the last decade and stems from real needs such as evident climate change.

Sustainable mobility is an ideal transport system that minimizes environmental impact and at the same time makes travel more efficient, intelligent and faster.

So while understanding the needs of an increasingly chaotic and frenetic lifestyle, we try to never lose sight of the human and environmental aspects, aspects that become increasingly important and of primary importance.

Going towards an increasingly sustainable mobility for administrations means leveraging 3 tools:

  • The technology
  • The innovation
  • The behavior of people

All this basically aims to have two goals:

  • Reduce the impact of transport on pollution (not only atmospheric, but also acoustic)
  • Improvement of people’s quality of life (reducing time spent in traffic, decreasing transport costs)

These goals can be achieved with the support of the public administrations that increasingly focus on the enhancement of public transport and on the use of alternative means to cars, such as bicycles or scooters.

From this point of view, bicycles and e-bikes represent one of the means that can best meet the needs of moving freely within a city in full compliance with the concepts of sustainable mobility and the advantages it entails.

There is no doubt now that city bikes are the future of mobility, a mobility on a human and planetary scale.

We conclude this article by reporting the definition that the World Business Council for Sustainable Development, Mobility gave in its 2004 “Report 2030”:

Sustainable mobility is the ability to meet the society’s needs to move freely, gain access, communicate, trade and establish relationships without sacrificing other essential human and ecological values ​​today and in the future.